The “2016 International Fitness Industry Trend Report – What’s All the Rage” shows that group activities such as event-style classes, equipment-based classes, HIIT classes, Barre classes and HIIT small group training were among the fastest growing activities over the past few years, as well as those with some of the highest adoption rates in 2016.
Outside the gym, participation in adventure races involving a social support dynamic such as Tough Mudder and Reebok Spartan Races have grown. While participation in more traditional, and less social races, such as 5K’s, 10K’s and marathons has flattened or declined.
It is apparent that activities that speak to the collaborative and collective social mind-set of the “Millennial Generation” are shaping the way members pursue fitness; inside and outside the club. Club Intel believes that in 2017 this phenomenon will only grow in influence and consequently operators will need to leverage the social fitness trend in their value proposition.
Not sure where to start? Speak to the experts.
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1 Source: The year ahead. Ten predictions for 2017, Club Intel. Download the full report for free http://www.club-intel.com/whitepapers-and-reports/
