Social fitness is here to stay

Social fitness is here to stay
03 Feb 2017

Social fitness is here to stay

It’s one of ten predictions for the fitness industry in 2017 that has been put forward by Club Intel1 and it presents a wealth of opportunities for health club operators.

What is social fitness? Numerous studies, including research by the Gallup organization, that Millennials (90 million plus) prefer to pursue experiences with their friends. Whether it’s dining out, going on holiday, participating in a fitness class, signing up for small group training or participating in a Spartan Race - Millennials prefer to do it together.

Social Exercise with ProLogThe “2016 International Fitness Industry Trend Report – What’s All the Rage” shows that group activities such as event-style classes, equipment-based classes, HIIT classes, Barre classes and HIIT small group training were among the fastest growing activities over the past few years, as well as those with some of the highest adoption rates in 2016.

Outside the gym, participation in adventure races involving a social support dynamic such as Tough Mudder and Reebok Spartan Races have grown. While participation in more traditional, and less social races, such as 5K’s, 10K’s and marathons has flattened or declined.

Social Exercise with ProLogIt is apparent that activities that speak to the collaborative and collective social mind-set of the “Millennial Generation” are shaping the way members pursue fitness; inside and outside the club. Club Intel believes that in 2017 this phenomenon will only grow in influence and consequently operators will need to leverage the social fitness trend in their value proposition.

Not sure where to start? Speak to the experts.

D2F Fitness offer a range of dynamic functional fitness solutions to health club operators in the UK and across Europe. Our aim is to bring innovative products to market that maximise PT revenue opportunities and improve member acquisition and retention rates.

Our products include a range of OCR training equipment such as bales, barrels, tyres and logs. We also have our own range of functional training rigs and storage solutions called Tesseract. All of our products are manufactured in the UK and are supported by a team of functional fitness experts. Find out more about us.

1 Source: The year ahead. Ten predictions for 2017, Club Intel. Download the full report for free

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Got a question about any of our functional fitness products? Talk to one of the experts in our team.

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