“D2F Fitness have been a strategic partner of GLL for a number of years and is already supplying a range of functional training products to our sites across the UK,” comments GLL National Fitness Class Manager, Wendy Edwards. “As a result, D2F were able to demonstrate a thorough understanding of our business and the requirements of our members. It was this knowledge and their ability to work at scale, that encouraged us to award them with our business.”
In addition to providing a variety of equipment to support GLL’s new-look fitness class programme, D2F Fitness will also provide marketing and training solutions to the leisure operator.
“This new contract, which expands our relationship with GLL, is not purely about supplying kit,” explains John Lofting, MD of D2F Fitness. “Our ambition is to add value by developing and delivering innovative marketing and sales support solutions. We are already working with GLL on a number of exciting initiatives that will empower their staff and provide benefits back to their members.”
Edwards concludes: “GLL exists to get more people active more often. Our partnership with D2F Fitness supports this objective. It also improves staff development, product awareness and customer service. We are delighted to expand our partnership with a supplier that has such an excellent understanding of our business and continues to add exceptional value to our organisation and members.”